VIRTUE is the new lead agency for ERGO Versicherung AG and has launched the partnership with an Austria-wide ad campaign.
VIRTUE has been commissioned to conduct advertising campaigns for ERGO, one of the largest insurance groups in Austria. The first large-scale campaign for Austria focuses on ERGO fürs Wohnen – the new flexible home contents and homeowners insurance. Among other things, the campaign features a television commercial with Austrian actor Harald Krassnitzer that will premiere on 7 May.
The idea behind the campaign is simple: Every year, Austrians spend more and more money on home furnishings, appliances etc., and this has led to a situation in which home contents and homeowners insurance is becoming increasingly important. After all, it makes sense to protect the things you have in your home or flat, regardless of your specific circumstances.
VIRTUE has come up with a convincing campaign that addresses the topic of insurance from a holistic perspective and references current trends in surprising ways. A common goal of ERGO and VIRTUE is to make people more aware of important connections and interrelationships both large and small, using facts and creative depictions.
“In this era of increasing digitalisation, it’s more important than ever to address our customers in a targeted manner using innovative ideas”, says Christian Noisternig, ERGO board member for Sales & Marketing. “The idea for the current commercial originated from the realisation that we Austrians are spending more and more money on home and flat furnishings. The new TV commercial allows us to explain in an eye-catching and bold manner why it’s so important to obtain the right insurance for our homes and households. ERGO presents itself in the spot as a reliable partner who understands the needs of its customers, even when their homes have been turned upside down, so to speak. The commercial marks the launch of a new partnership whose goal is to enable us to address our customers more effectively and individually via all channels.”
One of the primary aims of the campaign is therefore to draw attention to the extensive range of products and services ERGO offers in Austria, whereby the focus is on ERGO’s latest product, which features three options and many supplemental packages that can be aligned with each customer’s needs.
ERGO fürs Wohnen
The new home contents and homeowners insurance from ERGO – ERGO fürs Wohnen – offers three options and 11 supplemental packages that allow the product to be flexibly tailored to customers’ requirements and lifestyles. The individual home contents and homeowners insurance is available in three variants: “Start” provides favourably priced protection against the most important risks posed by fire, water pipe breaks and storms. This option is recommended for individuals who change their place of residence frequently, share accommodation with others or live in a student dormitory or retirement home. The “Basic” options provides full protection for the most common dangers, while also offering the most frequently requested additional services. “Plus” is the exceptionally high-performance top insurance package that includes the highest cover and many extras. The insurance products can be purchased at https://ergo-versicherung.at/ergo-fuers-wohnen/, as well as via UniCredit/Bank Austria, the Volksbanken Association, field service, brokers, agencies and direct sales channels.
Service champion for the third successive year
In 2017, ERGO came out on top for the third year in a row in the annual service rankings for Austria compiled by the ServiceValue GmbH analyst firm in cooperation with Goethe University Frankfurt am Main. The rankings are based on customer assessments of the service they received. ERGO’s service rating of 74.6% was significantly higher than the sector average of 70.2%, and was also higher than the company’s 71.2% rating from 2016. ERGO’s outstanding performance here was largely due to the high level of product, consulting and service quality the company offers. “Offering optimal customer service across all communication channels is a top priority for ERGO”, says Josef Adelmann, CEO of ERGO Versicherung AG. “This commitment to quality has been a key component of our corporate culture for years, and it is also a part of our ERGO Service Charta.” The Service Charta contains binding guidelines for aspects such as availability, clarity of information, the proper way to address complaints, and compliance with quality standards.
Press photo for download:
You’ll find press photos for printing and profiles of the executive management team at ERGO in Austria at the ERGO Versicherung (in German).
Copyright: ERGO Versicherung AGDownload
Copyright: ERGO Versicherung AGDownload
ERGO Austria International AGpresse@ergo-versicherung.at
Businesspark Marximum / Objekt 3
Tel. +43 1 27444-3703
ERGO Versicherung AG, which can look back on a successful history spanning well over 100 years, is one of the leading insurance companies in Austria today. ERGO Versicherung AG is a subsidiary of ERGO Austria International AG and thus part of the ERGO Group, and of Munich Re, which is one of the world’s leading reinsurers and risk carriers. Within the scope of strategic cooperation agreements with partners UniCredit/Bank Austria and the Assocation of Volksbanks, as well as via its own field service, associated brokers and agents, and direct sales channels, ERGO offers a customer-focused range of life, health, property and casualty insurance products for the specific needs of private and business customers.
Further information is available at www.ergo-versicherung.at and www.ergo-austria.com
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Please note: The descriptions and information above are for press release purposes only. They in no way constitute a recommendation or any other type of insurance advice, nor do they amount to a request that you purchase an insurance policy and they are without obligation.
This press release contains forward-looking statements that are based on current assumptions and forecasts of the management of ERGO Austria International AG. Known and unknown risks, uncertainties, and other factors could lead to material differences between the forward-looking statements given here and the actual development, in particular the results, financial situation, and performance of our Company. The Company assumes no obligation to update these forward-looking statements or to conform them to future events or developments.